oneshot-gtm

Open source GTM agent

Your GTM tool says send more. This one says not yet.

Find prospects and run founder-led outreach. Check the readiness signals before you scale.

Try the demo See the gates
Example receiptsigned
Play
civic-pilot
Action
Profile enrichment
Outcome
Meeting booked
Cost$0.005

Before you scale

Know when to wait.

Before product-market fit, focus on learning what works. The gates show what to fix before you hire a sales rep or scale outreach. You can override them.

Read the gate logic

Are you ready to scale?

Sean Ellis 40%+ sustained for 2+ months?

not yet
All six questions
  • Sean Ellis 40%+ sustained for 2+ months?not yet
  • Inbound > outbound for the first time?trending
  • Same 3 discovery questions predict close?partial
  • Week-8 retention curve flat?not yet
  • 3-sentence pitch + customer self-identifies?yes
  • NRR > 100%?unknown

The receipt

Your real CAC, not a blended guess.

Every paid call returns a signed receipt. When a deal lands, its value is tagged back onto the receipts that earned it.

$2,002.27

signed spend, 66,468 receipts

÷

8

deals won

=

$250.28

per deal won

$48,000 closed on $2,002.27 spent · 24.0× on spend

One seeded install with fictional prospects, priced at the demo seed’s own figures, which run higher than OneShot’s.

What is in a receipt, and why it adds up →

The layer underneath

Built on OneShot, priced by OneShot.

OneShot is the pay-per-use API underneath. oneshot-gtm records what it charged, to the cent, with no markup.

Before it runs

A OneShot wallet
CDP keys or an agent key. Gmail and Smartlead sends cost nothing.
Your own LLM key
OpenRouter, OpenAI or Anthropic. No prompt is hidden.
Bun 1.3 or newer
Not a Node package. The runtime check fails loudly.

What a call costs

web.search
$0.001
email.verify
$0.001
email.find
$0.005
enrich.profile
$0.005
local.search
$0.010
enrich.company
$0.005
research.person
$0.050
email.send
quoted

Prices and endpoints are published by OneShot.

Two surfaces

A terminal and a dashboard over one local ledger.

One SQLite file in your home directory. 78 commands on one side, 11 pages on the other. Nothing syncs.

oneshot-gtm · the daily tick
oneshot-gtm find watch --once
scanned 31 · enqueued 3 · rejected 12 · $0.41
oneshot-gtm cadence advance
polled 3 mailboxes · 59 replies · 24 bounced
95 due · 59 held (reply detected)

Draft from what you know

Research and reply history shape each prospect’s outreach angle. First touches, follow-ups and reply drafts use it, including what to avoid saying.

Browse prospects

Review a letter before it goes out

Send letters to named contacts at U.S. business addresses. Review the proof and price, then approve each letter individually. Bulk actions never send letters.

See direct mail in Plays
The Today page: Ledge the ledger mascot beside replies, sends and spend, with three recent activities and expandable health and scheduler summaries.
Today

Open that install and click through it →

The plays

The product is the playbook.

Pre-PMF plays with the approach, the ask and the follow-up built in. The prompts are yours to change.

Who has the problem?

Interview, synthesize what you hear, refine the ICP.

  • discover icp interview-prep
  • discover icp synthesize

Will they try a solution?

A discovery interview or a free pilot. Bigger buyers get a scoped pilot and a letter of intent.

  • discovery-interview
  • free-pilot
  • design-partner-loi

Is it time to scale?

Run the PMF survey. The gates name what needs work before you template or hire.

  • discover pmf survey
  • handoff readiness
Explore 23 plays
All 23 play names
  • show-hn
  • post-funding
  • job-change
  • accelerator-batch
  • hiring-signal
  • podcast-guest
  • repo-interest
  • stack-consolidation
  • competitor-switch
  • luma-events
  • breakup-revive
  • concierge
  • demo-no-show
  • x-repost-intro
  • x-amplify
  • x-amplify-dm
  • profile-intro
  • sources-sought
  • civic-pilot
  • design-partner-loi
  • discovery-interview
  • free-pilot
  • new-business

Where the targets come from

Find the right people.

Public signals become prospects. Check the fit, then approve the outreach.

  1. Signal

    Find a prospect

  2. Prescreen

    Drop invalid inputs

  3. ICP check

    Check source and person

  4. Your approval

    Review before sending

One show-hn run, from the demo ledger

scanned
31
rejected
12
enqueued
3

$0.41 for the whole run

Explore all 16 finders

Finders start off. Choose your sources or apply an industry pack.

  • show-hnopt in
  • post-funding-autoopt in
  • accelerator-batchneeds config
  • job-changeneeds config
  • hiring-signalneeds config
  • podcast-guestopt in
  • github-topicsneeds config
  • github-starsneeds config
  • luma-eventsneeds config
  • gov-solicitationneeds config
  • civic-agendaneeds config
  • breakup-reviveopt in
  • x-repostersneeds config
  • local-businessneeds config
  • local-registryneeds config
  • list-pageneeds config

Start with your industry

Packs cover restaurants, trades, healthcare, auto services, professional services, trucking, civic work and vertical AI startups. Apply one to configure the relevant finders, then fill in your offer and any missing settings.

Explore industry packs

Give background work a daily budget

Run finders as a macOS or Linux service. Set a daily spend ceiling for finders and drains; manual sends remain available when the ceiling is reached.

Set up background monitoring

Against the category

Why not Apollo, Clay, Fuse or ZoomInfo?

Most GTM tools assume you have product-market fit and optimize sends. Most pre-PMF founders don’t, and end up scaling a broken motion because the tool said “send more”.

Premature scaling was the Startup Genome Report’s top documented cause of startup death. So the discipline is built in:

Less plumbing. More time with customers.

OneShot handles the data providers and delivery. The playbook connects discovery, research and follow-ups, with your approval before outreach and a signed receipt for every paid action.

Find the person

Data through OneShot

  • People & companies

    Find contacts that fit your ICP

  • Email discovery

    Find a work email

  • Profile enrichment

    Research the person behind the address

  • Local businesses

    Look up businesses by place

Check the details

Lookups through OneShot

  • Email verification

    Check the address before sending

  • Company research

    Understand what the company does

  • Web research

    Read the source behind the signal

  • Person research

    Ground the approach in their work

Make contact

Drafting and delivery

  • Email

    OneShot, or your own mailbox

  • LinkedIn messages

    OneShot · your connected account

  • X DMs

    Personal outreach on X

  • SMS

    OneShot · demo no-show play

  • Direct mail

    OneShot · letters you approve

  • Voice calls

    OneShot · concierge play

oneshot-gtm

The product is the playbook.

Run the pre-PMF plays. Review the case before sending. Earn the next step before you scale.

  • ICP gates
  • Your approval
  • Signed receipts

The practical differences

CapabilityCategory / examples
ApolloClayCargoFuseZoomInfoOutreachSmartlead
oneshot-gtm
Workflow setup
Cargo lets you define GTM workflows in code and deploy them to its platform.
Start with editable pre-PMF plays. OneShot handles provider lookups and delivery; GTM connects the steps.
Background work
Cargo hosts triggered workflows, retries failed steps and traces each run.
Run finders as a service on your machine, with a daily spend ceiling. Paid actions produce signed receipts linked to outcomes.
Universal inbox
Fuse offers a consolidated inbox across channels
One inbox for OneShot + Gmail replies. Reply in place, with research-grounded drafts. Smartlead is send-only.
Power dialler
Fuse includes a power dialler
Voice calls in the concierge play, via CLI. No power or parallel dialler.
Enrichment
Clay runs lookups across multiple providers
Contact enrichment, email verification and local lookups through OneShot, paid per call.
Follow-ups
Compare sequencing and reply handling
Cadences stop on human replies detected through OneShot or Gmail. Sending identities ramp with daily caps.
Review before send
Compare approval and research controls
A queue with the prospect’s case, research and draft together. Approve before sending.
Learn from outcomes
Compare reporting and attribution
Tag replies and deal value back to the play. Track spend and return against signed receipts.
Pricing
Compare platform fees and usage charges
Pay per result, no subscription
Source visibility
Compare ownership of the runtime and prompts
MIT; read the prompts, fork the plays
CAC story
Compare cost and outcome attribution
Signed per-call receipts, exportable
PMF posture
Compare readiness checks before scaling
Pre-PMF aware, soft-gates on scale moves
LLM
Compare model access and key ownership
Bring your own key
State
Vendor cloud
Local SQLite, chmod-600 dotfile

Scope

Where it stops.

  • Run an SDR

    This helps you do founder-led sales. It refuses to advise a first-AE hire pre-PMF.

  • Manage SPF, DKIM, DMARC

    Handled by OneShot

    OneShot auto-provisions and warms sending domains.

  • Hold your customer data

    Local SQLite ledger only.

  • Lock you into our LLM

    Bring your own key, swap providers freely.

  • Auth, multi-user, hosted DB

    Local-first stays local.

  • Wrap itself in Electron

    bunx oneshot-gtm-server opens your browser. That is enough.

Questions

Before you start.

What can I do before product-market fit?

Find people who fit your customer profile, prepare discovery interviews, and run founder-led outreach. The readiness gates help you decide when to template the motion or hire your first sales rep.

What runs automatically?

You choose which finders run and can stop cadences. Follow-ups run automatically and stop on reply. Physical letters need individual approval, even when they are part of a cadence.

What do I pay for?

The software is free. You pay OneShot for API calls and your chosen LLM provider for model use. There are no seat fees or software subscriptions. Set a daily spend ceiling for finders and drains; manual sends remain available.

Can I use my existing mailbox?

Yes. Connect Gmail or Google Workspace, or use OneShot sending domains. Smartlead mailboxes can send too, but their replies stay in Smartlead. Bounce handling is Gmail-only.

How do I get started?

Try the read-only demo first. To run your own dashboard, install Bun and run bunx oneshot-gtm-server. Setup needs a OneShot wallet, your LLM key and a sending identity. The CLI is available from a repo clone.

Read every prompt. Fork every play.

MIT and local-first. Nothing about your prospects leaves your machine.

bunx oneshot-gtm-server

The dashboard, installed from npm without a clone.

git clone https://github.com/oneshot-agent/oneshot-gtm

The 78 commands, plus every prompt. Then bun install and bun link from apps/cli.

The plays and the prompts are plain files in that clone. Read them yourself, or point Claude Code, Codex or Hermes at the repo and have it do the reading.